FullStackGrowth — Experience & Systems Audit | CRM & AI for Small Business

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FullStackGrowth — Northwest Indiana & Beyond

The Experience
& Systems Audit

We find what your customers never tell you.

Most businesses don't fail dramatically. They lose customers quietly — one unanswered call, one awkward interaction, one follow-up that never arrived. The Experience & Systems Audit finds every leak across 10 categories and hands you a report that shows exactly what to fix and why.

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No pitch. No pressure. Pricing discussed on the call.

The Problem

Your customers experience your business
differently than you think they do.

You know what you intended to build. Your customers only experience what was actually built. There's almost always a gap — and it almost always costs you money you can't trace to a single cause.

A phone that goes to generic voicemail. A waiting area that doesn't match your quality. No follow-up after a great visit. No review ever requested. None of these are disasters on their own. Together, they're why customers don't come back.

68%

of customers who leave never say why.
They just stop coming back.

5–7×

more expensive to acquire a new customer
than to retain an existing one.

categories evaluated — every touchpoint
from first click to repeat visit.

What It Is

A comprehensive outside-in
evaluation of your entire business.

Not a coaching session. Not a strategy call. A real evaluation — documented, scored, and delivered as a clear written report with a priority action roadmap.

01 / Evaluate

We experience your business as a customer would.

In-person visit plus a full digital presence review — giving you an outside perspective and the context of your own intake before we score anything.

02 / Document

Every finding is scored, written, and explained.

A professional written report covering all 10 categories — what's working, what's not, and why each finding matters to your bottom line.

03 / Recommend

Types of improvements. Clear priorities. Your call.

The report recommends categories of solutions — not product pitches. You decide what to do, when, and with whom.

04 / Debrief

We walk through every finding together.

A 60-minute debrief call walks through the full report. A 30-day follow-up call checks your progress. Both included, no extra charge.

What We Cover

10 categories. The entire
customer & systems journey.

First Contact & Digital Presence

Google, website, social, photos — what customers find before they reach out.

Phone & Communication Experience

What happens when someone calls — or tries to.

Physical Space — Exterior & Arrival

Signage, parking, curb appeal — first impressions before the door opens.

Physical Space — Interior & Environment

Lighting, layout, sound, scent — does your space work for you or against you?

Staff & Human Experience

How customers are treated — the part they remember and talk about most.

Service or Transaction Flow

From intent to completion — friction here loses customers silently.

Technology & Systems

Booking, CRM, automation — what's in place and what's missing.

Post-Visit Experience & Follow-Up

What happens after they leave — where most businesses drop the ball.

Reputation & Review Management

What the internet says — and whether it's being managed or left to chance.

Backend Operations & Organization

What customers never see but always feel — internal structure and consistency.

What You Receive

One flat investment.
Everything included.

Pre-audit intake questionnaire

Completed before we begin — calibrates the evaluation to your specific business, goals, and situation.

Full 10-category in-person evaluation

Conducted as a real customer would experience your business — unannounced and thoroughly documented.

Complete digital presence & systems review

Google, website, social, reviews, and your existing tech stack — evaluated from the outside.

Written Experience Report with scores & recommendations

A professional written report on every category — findings, scores, why it matters, and what to improve.

Priority Action Roadmap

High, medium, and low priority actions organized so you know exactly where to start and why.

60-minute debrief call

Walk through the entire report together. Direct answers. No fluff, no upsell pressure.

30-day follow-up call — included

One month later: what got implemented, what's stuck, what came up. No extra charge.

Who It's For

Built for small businesses with
a real customer experience to protect.

You have a physical location

Restaurants, salons, med spas, gyms, dental offices, boutique retail, service businesses. If customers walk through your door, this applies.

You want the honest truth

You want to know what's actually happening — even the uncomfortable parts — because you'd rather know than wonder why growth feels stuck.

Something feels off

Customers come in but don't come back. Reviews are decent but not great. You can't pin it down. That feeling is usually right.

Great fit if...

You have an existing business with real customers

You want honest, direct feedback — not just validation

You're ready to act on what you find out

You have a physical location customers visit

You've never had a formal customer experience evaluation

Probably not for you if...

You're pre-launch with no customers yet

You want agreement, not an honest evaluation

You're 100% online with no in-person touchpoints

You're not willing to invest in your customer experience

Most owners are too close to their own operation to see it clearly. They know what they intended to build. Customers only experience what was actually built. This audit closes that gap.

— Michael Elkmann, FullStackGrowth

How It Works

Five steps. Start to finish.

Free

Discovery call — 20 minutes

We talk about your business, answer your questions, confirm it's the right fit. No pitch, no pressure, no obligation.

~15 min

You complete the intake questionnaire

A structured questionnaire covering your business, your systems, and your honest read on where things stand. This shapes the entire evaluation.

In person

We conduct the evaluation

Full in-person visit evaluated as a real first-time customer would. Simultaneously, your digital presence and systems are reviewed from the outside.

Written report

You receive the Experience & Systems Report

Delivered within 10 business days — scored, documented, written in plain language. A 60-minute debrief call walks through every finding.

Included

30-day follow-up

One month later we reconnect — what got implemented, what's stuck, what questions came up. No extra charge. Part of the engagement.

Not ready for the audit?
Just need the system?

We also offer standalone FullStackGrowth CRM setup, AI receptionists, automation builds, and SEO — no audit required. If you know what you need, go get it. If you're not sure, the audit tells you exactly what to prioritize first.

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219-356-3355

[email protected]

Website

getfullstackgrowth.com